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Playbooks

Playbooks

Should you reward customers for reviews? Coupons, ethics and what is allowed

Rewarding reviews is legal and effective when the reward is for any honest review, not for a good one. How coupon rewards work, what the rules say, and how to set one up in minutes.

· 6 min read

Playbooks

The 30-second video review: what customers should say (with a script)

A great video review is short, specific and honest. Here is a 30-second structure customers can follow, example scripts for six industries, and how to prompt without steering.

· 5 min read

Playbooks

How to ask customers for video reviews: timing, scripts and what to avoid

Most customers will record a video review if you ask at the right moment, in the right words, and make it a 30-second job. Copy-paste scripts for email, SMS, in person and QR.

· 8 min read

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