How-to

How to embed video reviews on your website (Shopify, WordPress, Webflow, Squarespace)

A step-by-step guide to adding a video review widget to any website with one snippet. Covers Shopify, WordPress, Webflow, Squarespace, Wix and custom React or Next.js sites.

By the Reeltic team · · 7 min read

Collecting video reviews is half the job. The other half is putting them where visitors will see them. This guide shows how to embed a Reeltic video review widget on the most common website builders, and on a hand-built site.

What the widget is

The Reeltic widget is a small script that loads your published reviews into a container on your page. It is:

  • One snippet. Copy it from the Share tab of your dashboard.
  • Responsive. It adapts to the width of the container you put it in.
  • Live. New approved reviews appear automatically; hidden reviews disappear.
  • Cross-origin friendly. It works on any domain, so there is no allowlist to configure.
  • Lightweight. Videos load on demand, not on page load.

The snippet looks like this:

<script async src="https://cdn.reeltic.com/widget.js"
        data-slug="your-business"
        data-design="carousel"></script>

Replace the slug with your own; the Share tab generates the exact code and lets you pick a layout: badge, grid, carousel, featured, list or wall. The widget renders into the element directly after the script tag, or into a div with the id reeltic-widget if you add one. There is no iframe and no framework dependency.

Where to put it

Put reviews where decisions happen, not in the footer:

  • Homepage, below the hero.
  • Product or service pages, near the price or the booking button.
  • Pricing page, next to the plan people hesitate on.
  • Checkout or booking page, as a final nudge.

Shopify

  1. In your Shopify admin go to Online Store, then Themes, then Customize.
  2. Open the page or template you want (for example Product).
  3. Add a section or block of type "Custom Liquid" (or "Custom HTML" on older themes).
  4. Paste the Reeltic snippet and save.

For a store-wide placement, add it to a section in your theme's product template so every product page shows your reviews.

WordPress

  1. Edit the page in the block editor.
  2. Add a "Custom HTML" block where you want the reviews.
  3. Paste the snippet and update the page.

If you use Elementor or another page builder, use its HTML widget. If you want reviews in the sidebar or footer on every page, add the snippet to a Custom HTML widget under Appearance, then Widgets.

Webflow

  1. Drag an "Embed" element onto the page.
  2. Paste the snippet into the embed editor and save.
  3. Publish the site.

Webflow's free plan allows embeds on the designer but may limit custom code on some plans; check your plan's custom code allowance if the widget does not appear.

Squarespace

  1. Edit the page and add a "Code" block.
  2. Paste the snippet, set the block type to HTML, and save.

Note that Squarespace's Personal plan blocks custom code blocks; Business plans and above support them.

Wix

  1. In the editor choose Add, then Embed Code, then Embed HTML.
  2. Paste the snippet into the HTML settings and resize the frame.

Wix embeds run inside an iframe, so set the frame tall enough for the widget.

React, Next.js or any custom site

Add an empty container and the script tag where you want the reviews:

<div id="reeltic-widget"></div>
<script async src="https://cdn.reeltic.com/widget.js"
        data-slug="your-business"
        data-design="grid"
        data-columns="3"></script>

In React or Next.js, inject the script from a client component (or with the framework's Script component) after the container has mounted, because the loader reads its own attributes at execution time and renders into the sibling element.

Badges: the lighter option

If a full widget is too much for a given page, Reeltic also provides achievement badges, small SVGs that show milestones like "50 verified video reviews" or "4.8 average rating." They come with their own one-line snippet from cdn.reeltic.com and link back to your profile. Read more in trust badges that actually work.

Troubleshooting

  • Nothing appears. Check that the business slug matches your profile URL, and that at least one review is published (not pending or hidden).
  • Widget shows but videos do not play. Some builders wrap embeds in a sandboxed iframe that blocks autoplay; the widget still plays on tap.
  • Layout looks cramped. Give the container a full-width column; the widget adapts to whatever width it gets.

Next step

Open your Share tab to copy your snippet, or if you have not listed your business yet, start for free. See also: the video review widget page for a full overview.

Start collecting video reviews today.

List your business in two minutes. Free, unlimited, no card.

Keep reading